BRAND REDESIGN
Westin
DATE: 2018
No matter what obstacles travel puts between you and your well-being, our signature wellness programs are thoughtfully designed to help you soar above it all. Stay well at Westin Hotels & Resorts, a place where together we can rise.
CLIENT: Westin
ROLE: Art Direction | UX | Design
AGENCY: Marriott International
Emotionally connect with guests and customers by empowering them to take back control of their well-being while traveling and extend that promise to before and after their stay as well.
Our messaging embodies the commitment to providing a refreshing environment, thoughtful amenities and revitalizing programming that foster a sense of well-being. Active, energizing and clear, our voice supports our brand promise of empowering a better you.
FONTS
BRAND FOUNDATION
DIGITAL BRAND PALETTE
DIGITAL STANDARD PALETTE
THE HOMEPAGE
Westin
