BRAND REDESIGN

Moxy Hotels

DATE:     2019

MOXY is an anthem for the young..and young at heart. Play On #ATTHEMOXY

CLIENT:   Moxy

ROLE:     Art Direction | UX | Design

AGENCY: Marriott International

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PLAY ON delivers on the promise that Moxy is for Play, capturing the sprit of the Fun Hunter and our aligned desire to break the rules of convention.

 

Moxy knows you’re an individual. And wants you to express yourself freely. Go for It! 

 

Go on. Carry on. Stay on. And if It means being a little mischievous and unruly, Play On.

CORE VALUES

Moxy is thoughtful. From the stylish design to the seamless guest experience, the hotel concept is well considered. Visual expressions of the Moxy attitude inspire surprising interactions with the hotel and between guests.

THOUGHTFUL

Moxy is alway spirited. Always buzzing with positive energy and a cheeky smile on its face, Moxy is an inspiring place where creativity is contagious. 

SPIRITED

Moxy is fun. Moxy doesn’t take life too seriously, adding a playful twist to conventional hoteling. Inclusive and young at heart, Moxy plays with the rules of the industry and allows our guests to do the same.

FUN

FONTS

BRAND FOUNDATION

DIGITAL BRAND PALETTE

DIGITAL STANDARD PALETTE

THE HOMEPAGE

Moxy