BRAND REDESIGN

Le Méridien

2018 Gold Award Winner for Websites: Travel & Tourism at the 17th Annual Horizon Interactive Awards 

"Le Méridien is a reference to the geographic coordinate lines that span the globe from pole to pole. This iconic name affirms the brand’s international focus. Born in an era of glamorous travel, Le Méridien believes everyone should explore the world in style."

CLIENT:   Le Méridien

ROLE:     Art Direction | UX | Design

AGENCY: Marriott International

DATE:     2018

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"Conceptualized by a French airline brand in the 1960s, this era served as our inspiration when developing our distinct yet cohesive design identity.  To define this aesthetic, we looked to our unique roots—the days when jet-setting was most glamorous. The iconic midcentury modern design of this time period influenced the traveller’s experience then, and it deeply influences us now.

 

Our mission is to expose the Curious and Creative-Minded Traveller to the most unexpected and engaging experiences their destination has to offer, inside and outside the hotel, so they leave feeling fulfilled, having made a unique discovery they can share at their next stop."

DESTINATION UNLOCKED

Original and sophisticated, refined and  forward-looking.

CHIC IS THE NEW STYLE

The brand’s passions are around culture, and they focus primarily on the arts and cuisine. Le Méridien Hotels & Resorts infuses these passions into everything in order to provide guests with cultured touch points at every turn.

CULTURED IS THE CONTENT

Not everything should be taken at face value. Some things are better when seen from a new perspective.

DISCOVERY IS THE BENEFIT

FONTS

BRAND FOUNDATION

DIGITAL BRAND PALETTE

DIGITAL STANDARD PALETTE

THE HOMEPAGE

Le Méridien