BRAND REDESIGN
Four Points by Sheraton
DATE: 2018
Four Points is all about delivering
uncomplicated comfort and the little extras that make our guests feel great. From style to service to attitude, we keep it simple.
CLIENT: Four Points
ROLE: Art Direction | UX | Design
AGENCY: Marriott International
Four Points by Sheraton stands for honest, uncomplicated comfort.
Our values are reflected in the clean design approach.
CORE VALUES
Four Points is always an honest value. With high-quality amenities and friendly, genuine service, guests are sure to have a great stay.
HONEST
We offer what matters most, plus extras guests love. With great rates and great
locations all around the world.
UNCOMPLICATED
Classic and timeless. Casual and relaxed. Our style is modern, always practical
but never trendy. Easy to enjoy whether you’re traveling for business or pleasure
COMFORT
FONTS
BRAND FOUNDATION
DIGITAL BRAND PALETTE
DIGITAL STANDARD PALETTE
THE HOMEPAGE
Four Points
