BRAND REDESIGN

Four Points by Sheraton

DATE:      2018

Four Points is all about delivering

uncomplicated comfort and the little extras that make our guests feel great. From style to service to attitude, we keep it simple. 

CLIENT:   Four Points

ROLE:      Art Direction | UX | Design

AGENCY: Marriott International

Four Points by Sheraton stands for honest, uncomplicated comfort. 

Our values are reflected in the clean design approach.

CORE VALUES

Four Points is always an honest value. With high-quality amenities and friendly, genuine service, guests are sure to have a great stay.

HONEST

We offer what matters most, plus extras guests love. With great rates and great 

locations all around the world.

UNCOMPLICATED

Classic and timeless. Casual and relaxed. Our style is modern, always practical 

but never trendy. Easy to enjoy whether you’re traveling for business or pleasure

COMFORT

FONTS

BRAND FOUNDATION

DIGITAL BRAND PALETTE

DIGITAL STANDARD PALETTE

THE HOMEPAGE

Four Points