BRAND REDESIGN

AC Hotels

DATE:     2020

At AC Hotels, we overthink your stay, so you never have to. 

CLIENT:   AC Hotels

ROLE:     Creative Direction | UX 

AGENCY: Marriott International

1/2

At AC Hotels, every moment has been designed, refined, crafted and considered to create a comfortable, elegant and unobtrusive experience that lets you maximize your enjoyment and efficiency. We put effort into the details and experiences that really matter. Flexible, open spaces. Purposeful design. Signature moments. 

CREATIVE DIRECTION

We worked with an external design agency to make design of this site come to life. The brand had recently also rebranded themselves. My role within the project was to ensure the design was matched with the brand's style and carried through the new colors and fonts on this site and through out their entire ecosystem, in conjunction with the Digital Standards Team.

FONTS

BRAND FOUNDATION

DIGITAL BRAND PALETTE

DIGITAL STANDARD PALETTE

PARTIAL EXAMPLE OF ECOSYSTEM

AC Hotels

AC Hotels Brand Site

AC Hotels: Hotel Website, Tier 1&2

AC Hotels: Hotel Website, Tier 3