ECOSYSTEM REBRANDING

Sheraton

DATE:     2019

Connecting millions of travelers in destinations across the globe, at Sheraton we bring people together.

CLIENT:   Sheraton

ROLE:     Art Direction | UX 

AGENCY: Marriott International

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Bringing people together is what we’ve done since opening our first Sheraton in 1937. Now we’re deeply rooted in over 400 communities across the globe. We are proud to act as a point of connection for millions of travelers, many just like you. 

ART DIRECTION/UX

In 2019, Sheraton rebranded themselves, including colors, fonts and within their physical hotels. As part of a team, including mobile and the Digital Standards Team, my role within the project was to collaborate with the other teams to see how to best implement the color scheme within the entire brand ecosystem successfully, which would also follow best practices for accessibility as well as present the best looking combination of the colors applied to the various elements.

FONTS

BRAND FOUNDATION

DIGITAL BRAND PALETTE

DIGITAL STANDARD PALETTE

PARTIAL EXAMPLE OF ECOSYSTEM REBRAND

Sheraton

Sheraton Brand Site

Sheraton, Property Portal