At AC Hotels, every moment has been designed, refined, crafted and considered to create a comfortable, elegant and unobtrusive experience that lets you maximize your enjoyment and efficiency. We put effort into the details and experiences that really matter. Flexible, open spaces. Purposeful design. Signature moments.
CREATIVE DIRECTION
We worked with an external design agency to make design of this site come to life. The brand had recently also rebranded themselves. My role within the project was to ensure the design was matched with the brand's style and carried through the new colors and fonts on this site and through out their entire ecosystem, in conjunction with the Digital Standards Team.
FONTS
BRAND FOUNDATION
DIGITAL BRAND PALETTE
DIGITAL STANDARD PALETTE
PARTIAL EXAMPLE OF ECOSYSTEM
AC Hotels
AC Hotels Brand Site
AC Hotels: Hotel Website, Tier 1&2
AC Hotels: Hotel Website, Tier 3